What’s in a name? For Alexandra Watkins, it’s creativity, spunk, and a wildly successful business.


“I didn’t set out to grow a big company. I just wanted to do something I love,”

says Watkins, founder and Chief Innovation Officer of Eat My Words, a San Francisco-based boutique naming firm. Watkins started out freelancing her services but after years of creating grand, well-known brand names that she couldn’t take credit for, she decided to strike out on her own.

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